The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
In "Design for Cognitive Bias," David Dylan Thomas explores the pervasive influence of cognitive biases on decision-making and design practices. The book dives deep into the mechanics of human psychology, shedding light on how biases shape our perceptions, actions, and interactions with digital environments.
The Elements of Content Strategy is an essential read for anyone who wants to understand how content strategy works and why it is important. It’s an invaluable toolkit and a voice of reason in navigating complex multistakeholder content strategy projects.
To create content for the Web, we have to understand how information retrieval on the Web works in a world shaped by Google’s semantic search. The book by David Amerland explores content discoverability according to the world’s most popular search engine, giving us insights into how SEO fits into content strategy.
Setting boundaries in brand communication, as highlighted by Margot Bloomstein, fosters trust with the audience. Using examples like the FBI's Crime Data Explorer and Lovehoney's chatbot, the text illustrates how transparency, clear communication, and acknowledging limitations are essential. By openly conveying what they know and what they don't, brands educate their audience, manage expectations, and ultimately build lasting trust.
This article reflects "The Brand Gap", a book about brand-building in the post-industrial age. It describes the 5 steps to build a brand, the role of a brand manager and discusses, how companies can prepare for the future of branding.
In this article the 23 criteria on how to choose a fitting CMS to best support your content model from within the book "Real world content modeling" by Deane Barker are evaluated. This should be a step-by-step guideline on how to assess these criteria, including the key take-aways of the book.
The second edition of the "Content Strategy for the Web" by Kristina Halvorson and Melissa Rach is one of the most frequently cited content strategy publications. For a good reason! In this literature review, you will find out how the book shaped the way content strategy was talked about and practised, making it into the exciting field we get to participate in today.
This literature review will provide an overview of the core concepts of Paula Land's book "Content Audits and Inventories". The renowned content strategist from Seattle has put together a handbook not only for aspiring and advanced content strategists but also for anyone doing digital projects which deal with an existing body of content. Site managers, business owners, and even experienced content strategists will find this book useful for their content audits and inventories.
The Language of Content Strategy, by Rahel Anne Bailie and Scott Abel, provides a set of terms and vocabulary like a lexicon for an understandable explanation of content strategy across the industry, practitioners but also stakeholders. It is one of the most essential lexicons that offers short-term definitions of various leaders in this field.
Jeremy Keith describes the design principles of the World Wide Web. He explains why content is at the center of web design and web development. He explains the principle of progressive enhancement, which we use to ensure that content is accessible to all users of the web.
“Content Strategy at Work ” is one of the very influential books of the first generation of content strategists. This book introduces the discipline of content strategy and contains a whole series of case studies. Moreover, it describes the brand-oriented approach of its author Margot Bloomstein.
