The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
Design thinking has emerged as a powerful methodology for tackling problems and driving innovation across various industries. This user-centric approach focuses on understanding user needs, ideating creative solutions, and iteratively testing and refining ideas.
The SREP (Socio-technical Reflection of Ethical Principles) framework integrates ethical considerations into technology development by focusing on human-technology interactions. Applied through interactive workshops, it encourages participants to reflect on ethical principles such as justice and privacy, identify potential issues, and prioritize ethical risks. This approach prepares future innovators to responsibly address the ethical implications of their technological work.
In a guest lecture by Amy Marie Phillips, a service design expert, we explored integrating service design with content strategy. Through engaging activities and discussions, the session highlighted the comprehensive nature of service design, emphasizing how every customer interaction and touchpoint creates seamless and satisfying user experiences. Additionally, the lecture demonstrated how service design and content strategy can work together to enhance communication, user experience, and overall service quality, using tools like service blueprints and the double diamond model to visualize and optimize the service delivery process.
The RACI Matrix helps to identify the roles of team members in a particular context such as a project or program. It clearly defines each person's responsibilities to prevent confusion and overlap, which can disrupt the workflow and contribute to overall operational inefficiencies.
As we navigate the evolving landscape of content strategy, the intersection of brand voice and artificial intelligence (AI) is becoming a key focus for marketers and content creators. This article explores the dynamic relationship between these two elements, investigating AI's role in crafting and maintaining a consistent brand voice.
Strategic communication is a multifaceted discipline. It also concerns itself with the alignment of an organization's strategy with its communication efforts. This report provides an overview of the three fundamental alignments in strategic communication
The workshop on "AI in Storytelling" began with a thought-provoking premise: our favourite stories reveal a lot about who we are. This idea underscores the belief that people who share similar favourite stories can collaborate effectively, as these narratives offer deep insights into individual personalities and values. This concept set the stage for an engaging session led by Jennifer Fritz from Concept & Stories. The lecture on "Storytelling on AI" provided practical insights, creative strategies, and technological tools and frameworks to demonstrate the narrative potential of artificial intelligence. It showcased how AI can be leveraged to craft compelling stories for diverse audiences, blending traditional storytelling elements with cutting-edge technology to explore new horizons in narrative creation.
The Communication Value Circle, often referred to as the CVC, is a useful framework for businesses. In her lecture Lisa Dühring explained how the CVC helps communication professionals to explain the value of communication effectively.
What do your brand and the solar system have in common? More than you think! Content Strategist Doris Eichmeier has interesting input around the significance of your brand – and a quick exercise to test how well your brand is holding up!
You probably have already heard about metadata and its importance but you do not know how to create a metadata model? Here is a guide that will give you a brief overview.
Metadata is crucial in organizing and enhancing digital content, serving as the foundation for content management and usability. It exists in various forms and plays a key role in linking different systems and managing complex digital content.
The article provides insight into how companies should approach bad customer experiences. Companies need to offer sincere apologies and investigate claims thoroughly, while customers should be fair and truthful when sharing negative experiences. Additionally, businesses must create policies for crisis management and cultivate a culture of transparency within the organization to ensure trust between them and their customers. Above all, being kind and compassionate will always lead to satisfied customers.
