The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
The kickoff workshop gives an overview of the field of practice of content strategy and its components, methods, and processes in context. The course provides enough basic knowledge so that participants can understand the components of the degree course in a meaningful manner. The course also provides students with a sense of the processes in the context of a business environment, to understand the planning, development, and implementation of a content strategy. It also highlights how the input given relates to the other modules within the program, such as technology, research on organizational communication, public relations, marketing, and so on).
The workshop "Storytelling on AI" explores an interesting premise – our favourite stories reflect our personalities and values, fostering collaboration. Lecturer Jennifer Fritz shared practical insights, creative strategies and tools to showcase AI's narrative potential, blending traditional storytelling with technology to craft compelling stories for diverse audiences.
What is a content strategist? In practice and literature, this role is understood in many different and often conflicting ways. In her introductory lecture, Rahel Anne Bailie explained why she considers content strategists to be management consultants specialising in content turnarounds. Content strategists are called strategists because they do not simply execute a task; they discover and define strategic tasks, and look for ways that content can fulfil these tasks.
