The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
Content planning for relevant channels and platforms (e.g. social media, mail and newsletter, corporate blogs, white papers).Documents and tools required for optimal content planning of an ongoing editorial and publication process. Content templates. Guidelines for tonality. Creation and optimization of editorial plans and editorial calendars. Topic identification.
Mirko Lange is one of the most renowned strategy consultants for content and content marketing in the German-speaking world. He is the founder and CEO of Scompler, a strategic editorial planning tool with more than 25,000 registered users and around 200 corporate clients.
This article focuses exclusively on the advantages of strategic editorial planning, demonstrating how a targeted approach to planning and publishing content can lead to increased effectiveness and success in marketing.
A lot of companies want to sell their products and make profits. They are bombarding customers with special deals and ads. What some of them forget is: People don’t buy a product because you tell them, they buy a product if you show them its purpose and create an emotional connection. Storytelling is the key to successful content marketing. And that is where editorial and topic planning comes into play.
