The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

Content Marketing

Planning of efficient content, Tactics of content marketing/inbound marketing, Finding of topics Use of storytelling for marketing purposes, Community Management

Teachers

Robert Weller

Lecture Reports

29 Mar 2025

From Strategy to Action: How Content Marketing Complements Content Strategy

This article explores how content strategy and content marketing complement each other. Strategy sets the goals, defines audiences and aligns with business needs, while marketing brings it to life through creation and distribution. Together, they ensure content is purposeful, consistent and delivers measurable impact.

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Lecture Reports

2 Feb 2023

Beyond data: using empathy for mapping a buyer persona

The idea of empathy-based personas goes beyond data. The method can become fundamental for effective content as it helps establish a relationship between an organization and a user. In her workshop, Hilary Marsh explained how to use empathy to understand a target audience and create effective content.