The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Change Management & Internal Communication

Goop This course is an umbrella for five aspects of change management and internal communications: Governance for content teams, Ethics, Change management, Internal communications and Knowledge management.

Teachers

Rahel Anne Bailie
Rahel Anne Bailie
Business Briefing

19 Jun 2023

Effective Governance and Change Management To Achieve Customer Satisfaction: Dave Carroll Experience

The article provides insight into how companies should approach bad customer experiences. Companies need to offer sincere apologies and investigate claims thoroughly, while customers should be fair and truthful when sharing negative experiences. Additionally, businesses must create policies for crisis management and cultivate a culture of transparency within the organization to ensure trust between them and their customers. Above all, being kind and compassionate will always lead to satisfied customers.

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