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The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.

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Topic Architecture for Content Strategy

Lecture Reports
24 Mar 2025

How to Use Topic Architecture For Editorial Planning

More often than not, content is served in large quantities, without strategic direction, and not measured for its impact to the disadvantage of companies and their users. This is a fact that contributed to the rise of content strategy as a distinct discipline (Bailie, 2021) that aims to transform our content work from spontaneous and reactionary to structured, systematic, and measurable.

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Simon Sineks Golden Circle

Lecture Reports
15 Feb 2025

Unlocking the Power of Purpose

Want to create content that truly connects with your audience? Simon Sinek’s Start with Why reveals how purpose-driven messaging inspires loyalty and trust. This article explores Sinek’s Golden Circle framework and its impact on content strategy—helping brands craft stories that resonate and drive meaningful engagement.

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Fundamentals of Metadata Modelin in Content Strategy

Lecture Reports
17 Jan 2025

The Fundamentals of Metadata Modeling

In November 2024 Madi Weland Solomon conducted an in-depth session on metadata modeling, focusing on creating content metadata models - a crucial aspect of digital content management. This lecture report outlines Solomon’s insights and practical steps for building, synchronizing and iterating metadata models.

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Students working on the Design Thinking process within the master program Content Strategy in Graz

Lecture Reports
14 Jul 2024

The Power of Design Thinking

Design thinking has emerged as a powerful methodology for tackling problems and driving innovation across various industries. This user-centric approach focuses on understanding user needs, ideating creative solutions, and iteratively testing and refining ideas.

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Reflection srep workshop

Lecture Reports
3 Jul 2024

The SREP Framework: Ethical Reflection in the Digital Age

The SREP (Socio-technical Reflection of Ethical Principles) framework integrates ethical considerations into technology development by focusing on human-technology interactions. Applied through interactive workshops, it encourages participants to reflect on ethical principles such as justice and privacy, identify potential issues, and prioritize ethical risks. This approach prepares future innovators to responsibly address the ethical implications of their technological work.

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Literature Reviews
27 Jun 2024

Design for Cognitive Bias

In "Design for Cognitive Bias," David Dylan Thomas explores the pervasive influence of cognitive biases on decision-making and design practices. The book dives deep into the mechanics of human psychology, shedding light on how biases shape our perceptions, actions, and interactions with digital environments.

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Servicedesign 2

Lecture Reports
21 Jun 2024

Service design meets content strategy

In a guest lecture by Amy Marie Phillips, a service design expert, we explored integrating service design with content strategy. Through engaging activities and discussions, the session highlighted the comprehensive nature of service design, emphasizing how every customer interaction and touchpoint creates seamless and satisfying user experiences. Additionally, the lecture demonstrated how service design and content strategy can work together to enhance communication, user experience, and overall service quality, using tools like service blueprints and the double diamond model to visualize and optimize the service delivery process.

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Raci Header

Lecture Reports
11 Jun 2024

Understanding the RACI matrix

The RACI Matrix helps to identify the roles of team members in a particular context such as a project or program. It clearly defines each person's responsibilities to prevent confusion and overlap, which can disrupt the workflow and contribute to overall operational inefficiencies.

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