The Content Strategy Knowledge Base aims to support practitioners, students and teachers of content strategy.
This article analyzes how strategic communication is evolving under the pressure of contemporary trends such as information inflation, AI and language awareness, as taught by Prof. Mag. Dr. Lisa Dühring.
AI literacy is becoming a core competency for strategic communicators. This article explores how the concept builds on media literacy, why it matters in Strategic Organizational Communication and how students and practitioners can develop the skills needed to use AI critically, responsibly and strategically in their daily work.
This lecture report captures the key insights from the Language Awareness workshop, showing how wording shapes perception, reproduces stereotypes, and impacts corporate communication. Through interactive exercises and real cases, participants developed practical alternatives and a cheat sheet for inclusive, accessible language as a professional standard.
This Lecture Review explores how modern businesses create value from data through models like analytics services, personalization, advertising, and data products. It highlights the strategic role of data-driven thinking, case studies, and the importance of privacy and ethics. Finally, it explains content strategists must combine storytelling with data literacy to drive sustainable business value.
This report examines topics discussed in the class Strategic Organisation and Communication held by PROF. DR. LISA DÜHRING and how the contemporary communications environment is shaped by a growing Crisis of Communication.
This article provides some insights for those wondering whether it is still worth learning HTML.
Stuck on story ideas? Trigger techniques from Mario Pricken’s Creative Advertising help you break through writer’s block by reframing, exaggerating or twisting everyday situations. Use these creative prompts to spark fresh, compelling stories that grab attention and inspire action.
Digital governance provides a framework for accountability, clearly defining roles and decision-making powers within an organisation's digital presence (Welchman, 2015, p. 11). It’s a crucial component of content strategy and a critical element of quality assurance in editorial processes.
The article shows how domain and content modelling were used to structure the abstract topic of aesthetics in Craft CMS, focusing on clarity, flexibility, and visual consistency.
The article reviews Intelligent Content – A Primer and emphasizes the need for modular, structured, and semantically rich content in today’s complex digital environments. It illustrates how intelligent content enables discoverability, reuse, and adaptability across platforms, improving efficiency and user experience.
Content Management Systems quietly power most websites and online shops by helping teams create, organize, and publish content more easily. This intro covers what a CMS does, why content management matters, and how popular tools like WordPress and TYPO3 support the full content journey.
This article shows how structured content, workflows, system integration, and governance build scalable, sustainable enterprise content management. Drawing on insights from Carrie Hane and Deane Barker’s elective, it highlights why a strategic approach to content operations is essential.
